--- title: "A 6 Month Culture Program for Gold Mark Real Estate — Case Study | WTRMLN Labs" canonical_url: "https://wtrmln-labs.com/project/gold-mark-real-estate-charity-and-volunteering" last_updated: "2026-09-17T00:35:36.152Z" meta: description: "Gold Mark Real Estate partnered with WTRMLN LABS for a six-month, full-ecosystem journey — designed to energise their people, strengthen internal culture, and…" "og:description": "Gold Mark Real Estate partnered with WTRMLN LABS for a six-month, full-ecosystem journey — designed to energise their people, strengthen internal culture, and…" "og:title": "A 6 Month Culture Program for Gold Mark Real Estate — Case Study" "twitter:description": "Gold Mark Real Estate partnered with WTRMLN LABS for a six-month, full-ecosystem journey — designed to energise their people, strengthen internal culture, and…" "twitter:title": "A 6 Month Culture Program for Gold Mark Real Estate — Case Study" --- ![Video preview](https://image.mux.com/jxjk2Sb6OszwNApm7pwQNHRDD3uMa3SPdfeuXo7T8uo/thumbnail.webp?time=20) # **A 6 Month Culture Program** ![Gold Mark Real Estate logo](https://cdn.sanity.io/images/ddlr5ae4/production/47ef79a6160dde77b96d31b0c6f690c3667b7bfd-400x200.png?w=180&h=90&q=85&fit=crop&auto=format) Gold Mark Real Estate partnered with WTRMLN LABS for a six-month, full-ecosystem journey — designed to energise their people, strengthen internal culture, and create meaningful moments both inside and outside the workplace. ## Location Dubai, UAE ## Attendees 50 ## The Labs - ### Learn - [Learning and Development](https://wtrmln-labs.com/learn/learning-and-development) - [Educational Workshops](https://wtrmln-labs.com/learn/educational-workshops) - ### Create - [Content Creation](https://wtrmln-labs.com/create/content-creation) - [Podcast Services](https://wtrmln-labs.com/create/podcast-services) - [Branding Materials Design & Production](https://wtrmln-labs.com/create/branding-materials-design-and-production-) - ### Care - [CSR Initiatives](https://wtrmln-labs.com/care/csr-initiatives) - ### Engage - [Corporate Events](https://wtrmln-labs.com/engage/corporate-events) ## **Pre-Project** This wasn't a day to plan, it was a six-month relationship to architect. The design challenge was coherence: making engagement, learning, creativity, and contribution feel like one connected journey rather than a series of disconnected activities, sustained across half a year. Before and throughout the journey, we designed and planned the full ecosystem: - **The journey architecture.** We mapped the six-month programme as a continuous arc rather than isolated events, sequencing experiences that touched every part of the employee journey — from connection and recognition to creativity, contribution, and growth. - **The Engage Lab activations.** We designed in-office activations built to help a busy team disconnect, refresh, and create space for genuine connection inside the working day. - **The Learn Lab workshops.** We designed facilitated workshops across two tracks — sales and wellbeing — building practical sessions that helped the team grow professionally while looking after themselves in demanding roles. - **The Create Lab strategy.** We built a full social media strategy for the client, planning the content engine end-to-end: the brand storytelling, the channel approach, and a steady stream of formats from podcasts to short-form clips. - **The brand reveal.** We designed a full new branding reveal, planning how the refreshed identity would be rolled out and brought to life across the organisation and its channels. - **The Care Lab experience.** We designed a CSR activity with real purpose — a food-box packing initiative for labour communities, built to ground the team in shared responsibility and collective impact. - **Ongoing coordination.** We planned the flow and logistics across all four Labs over the full six months, working side-by-side with the client. ## **Execution** **Engage Lab — office activations** — We ran in-office activations that gave the team a moment to step out of the daily grind, reconnect, and refresh within their own environment. **Learn Lab — facilitated workshops** — We delivered facilitated workshops across sales and wellbeing, equipping the team with practical skills for their roles while supporting resilience, balance, and self-awareness. **Create Lab — social media and content** — We ran the client's social media end-to-end: full strategy and channel management, ongoing content creation, podcast production, teasers, and short-form clips, plus culture-driven pieces capturing the people and day-to-day life of the organisation. We also delivered a full new branding reveal. **Care Lab — CSR experience** — We facilitated the food-box packing initiative for labour communities, a hands-on, grounding reminder of empathy and the impact a team can make together. **Side-by-side facilitation** — Throughout the journey, our team worked alongside the client to design experiences, create content, and facilitate activities that consistently reflected their culture and goals. ## **The Outcome** The journey created a real shift across the team. Participants described it as highly valuable — a space where they could connect more openly, build confidence, and regain the energy they needed in their roles. The blend of creative content, hands-on CSR, and in-office experiences drove momentum across the company, leaving the team feeling more aligned, recharged, and supported. - - - - - - - - - ## Lets make something [hello@wtrmln-labs.com](mailto:hello@wtrmln-labs.com) [+971 52 661 5675]() [
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
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