--- title: "Brand Activation for Pure DC — Case Study | WTRMLN Labs" canonical_url: "https://wtrmln-labs.com/project/pure-dc-brand-activation" last_updated: "2026-09-17T00:35:36.281Z" meta: description: "Pure DC, a returning client, entrusted us to deliver the ribbon cutting ceremony marking the launch of their new data center — a milestone that demanded a…" "og:description": "Pure DC, a returning client, entrusted us to deliver the ribbon cutting ceremony marking the launch of their new data center — a milestone that demanded a…" "og:title": "Brand Activation for Pure DC — Case Study" "twitter:description": "Pure DC, a returning client, entrusted us to deliver the ribbon cutting ceremony marking the launch of their new data center — a milestone that demanded a…" "twitter:title": "Brand Activation for Pure DC — Case Study" --- ![Video preview](https://image.mux.com/VtY1OziTnXNfP8llqpQCE7JdNr00NfyZenE6mOr02ZRCA/thumbnail.webp?time=0) # **Brand Activation** ![Pure DC logo](https://cdn.sanity.io/images/ddlr5ae4/production/416b1a776627d4fb3aeeba072f515444f27652e8-400x200.png?w=180&h=90&q=85&fit=crop&auto=format) Pure DC, a returning client, entrusted us to deliver the ribbon cutting ceremony marking the launch of their new data center — a milestone that demanded a flawless setup, a smooth programme, and a guest experience that felt premium yet welcoming. ## Location Abu Dhabi, UAE ## Attendees 100 ## The Labs - ### Engage - [Brand Activation](https://wtrmln-labs.com/engage/brand-activation) - [Emceeing](https://wtrmln-labs.com/engage/emceeing) - ### Create - Arch Design - Banner Design - [Photography](https://wtrmln-labs.com/create/photography) - [Videography](https://wtrmln-labs.com/create/video-production) - Lighting and AV Setup ## **Pre-Project** For a milestone like this, every detail matters — from the atmosphere guests walk into, to the pacing of each moment on stage. We shaped the ceremony to honour the occasion while keeping guests engaged and well looked after throughout. Before the day, we designed, produced, and planned the full experience: - **The arch.** We designed and produced the ribbon-cutting arch, the centrepiece structure that anchored the ceremony moment. - **Branding and banners.** We designed the banners and on-site branding that carried Pure DC's identity through the space. - **The programme and flow.** We mapped the pacing end-to-end — arrival, speeches, awards, ribbon cutting, and networking — so each moment landed with the right weight and the transitions stayed seamless. - **The entertainment.** We sourced and coordinated a live saxophonist and a magician, chosen to match the premium-yet-welcoming tone the client wanted. - **Setup and catering.** We arranged the full table setup, including the high table for the ceremony, and coordinated catering to keep the guest experience premium throughout. - **Logistics, staging, and vendors.** We handled technical setup, staging, and vendor coordination ahead of the day, so installation through to ceremony ran without friction. ## **Execution** On the day, our team delivered a seamless programme end-to-end: **Guest arrival and atmosphere** — A warm welcome carried by a live saxophonist set an inviting tone before the formal programme began. **Emceeing** — Our emcee directed the flow of key speeches from leadership and the awards, creating smooth transitions that kept focus and momentum. **Ribbon cutting ceremony** — The highlight of the day: the official ribbon cutting marking the launch of the new facility, delivered as a moment that felt ceremonial and worthy of the milestone. **Networking and entertainment** — As guests moved into networking, a magician kept the room engaged and the positive atmosphere alive. **Photography and videography** — Full coverage of the event, capturing every key moment from arrival to ribbon cutting. ## **The Outcome** The ceremony came together smoothly and created the positive atmosphere the client was looking for. They expressed sincere appreciation for the support, highlighting how organised, attentive, and easy the entire experience felt from their side. It was a memorable milestone delivered with clarity, care, and a strong sense of partnership. Kim ![Pure DC logo](https://cdn.sanity.io/images/ddlr5ae4/production/416b1a776627d4fb3aeeba072f515444f27652e8-400x200.png?w=300&h=150&q=85&fit=max&auto=format) *Thank you so much, WTRMLN Labs team, for your incredible support in organizing our year-end event! As anticipated, our second collaboration brought exceptional feedback. We're even more excited for our upcoming CSR project!* - - - - - - - - - ## Lets make something [hello@wtrmln-labs.com](mailto:hello@wtrmln-labs.com) [+971 52 661 5675]() [
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
](https://maps.app.goo.gl/zpAKvNhFwfh35aom8) ## Sitemap See the full [sitemap](/sitemap.md) for all pages.