--- title: "Corporate Event for Samsung — Case Study | WTRMLN Labs" canonical_url: "https://wtrmln-labs.com/project/samsung-corporate-event" last_updated: "2026-09-17T00:35:36.399Z" meta: description: "Samsung approached us to design a full-day programme blending internal business presentations, high-energy activities, and moments of celebration. The aim was…" "og:description": "Samsung approached us to design a full-day programme blending internal business presentations, high-energy activities, and moments of celebration. The aim was…" "og:title": "Corporate Event for Samsung — Case Study" "twitter:description": "Samsung approached us to design a full-day programme blending internal business presentations, high-energy activities, and moments of celebration. The aim was…" "twitter:title": "Corporate Event for Samsung — Case Study" --- ![Video preview](https://image.mux.com/Ldz8VvoM01MVCQVvTrkE8MXu8eoxcSEX4hzzf01z48lgY/thumbnail.webp?time=0) # **Corporate Event** ![Samsung logo](https://cdn.sanity.io/images/ddlr5ae4/production/b073a8477baa8c39f63ce71b4e57603dd619ca37-400x200.png?w=180&h=90&q=85&fit=crop&auto=format) Samsung approached us to design a full-day programme blending internal business presentations, high-energy activities, and moments of celebration. The aim was a smooth event flow that kept the team engaged, encouraged participation, and ended the evening on a celebratory note. ## Location Dubai, UAE ## Attendees 300 ## The Labs - ### Engage - [Corporate Events](https://wtrmln-labs.com/engage/corporate-events) - [Team Building](https://wtrmln-labs.com/engage/team-building) - [Emceeing](https://wtrmln-labs.com/engage/emceeing) - ### Create - On Screen Visuals Design - Audio - Lighting and AV Setup - [Photography](https://wtrmln-labs.com/create/photography) - [Videography](https://wtrmln-labs.com/create/video-production) ## **Pre-Project** The heart of this one was the flow — a full day that had to move from business content to high energy to celebration without ever losing the room. Before the day, we designed, produced, and planned the full experience: - **The flow.** Full-day programme design, mapping how the day moved from internal presentations to activities to the evening celebration, with resets built in so the energy never dipped between content blocks. - **The Squid Game twist.** We conceived the themed layer for the afternoon's team building, designing the challenges and preparing the costumes so the session felt immersive rather than routine. - **The visual world.** We designed the on-screen branding, co-branded Samsung × Squid Game visuals that ran alongside the games to build the hype and tie the theme together across the room. - **The sound.** We produced a Squid Game–themed music design, scoring the day so the audio matched the visual world and carried the energy through each moment. - **The entertainment.** We sourced and coordinated the live saxophonist, the mirror photo booth, the drumming workshop, and the internal talent performances — each chosen to match a different moment in the day. - **The evening.** We planned the celebratory close — dinner, employee recognition, raffle draws, and internal talent performances — to send the team off on a high. - **Lighting, AV, and logistics.** We set up the full lighting and AV backbone and handled the staging and coordination behind a 300-guest day. ## **Execution** On the day, our team delivered the programme end-to-end: **Welcome and arrival** — A live saxophonist and a mirror photo booth eased guests in and set a warm tone before the first session. **Emcee and stage management** — Our emcee guided the room across the full day, keeping the transitions between presentations, activities, and celebration tight and the momentum up. **Drumming workshop** — Between content blocks, a group drumming session let the team reset, participate, and lift the energy before the next set of presentations. **Squid Game team building** — In the late afternoon, themed challenges — with our team showing up in full costume, co-branded visuals on screen, and the themed score running — turned team building into an immersive, playful highlight. **The celebratory close** — The evening shifted to something social and celebratory: dinner, employee recognition, raffle draws, and internal talent performances to end the day on a high. **Photography and videography** — Full coverage across the day, from the welcome through to the evening performances. **Lighting and AV** — Our team ran lighting and AV live throughout, keeping every transition and presentation seamless across the room. ## **The Outcome** The event ran smoothly throughout the day, keeping the team engaged across presentations and activities. The atmosphere stayed positive and energetic, and the client highlighted how our team's professionalism and attention to detail played a key role in making the event a success. Daria Meshkova Senior Specialist Organizational Culture ![Samsung logo](https://cdn.sanity.io/images/ddlr5ae4/production/b073a8477baa8c39f63ce71b4e57603dd619ca37-400x200.png?w=300&h=150&q=85&fit=max&auto=format) Sultan Al Assadi People and Culture Manager ![Samsung logo](https://cdn.sanity.io/images/ddlr5ae4/production/b073a8477baa8c39f63ce71b4e57603dd619ca37-400x200.png?w=300&h=150&q=85&fit=max&auto=format) *Big shoutout to WTRMLN Labs! You guys absolutely rocked our Annual Townhall! From the planning stage to the games, entertainment, and every little detail, everything was perfectly executed. And an extra shoutout to Fahad, the amazing owner (and our MC for the day!) who felt like one of our own, knowing our people and our Samsung products like a true pro! Super organized team, full of creativity, and bursting with positive energy, you guys turned our event into an unforgettable experience! Thank you for all the efforts and can’t wait to work together again for the next one!* - - - - - - - - - ## Lets make something [hello@wtrmln-labs.com](mailto:hello@wtrmln-labs.com) [+971 52 661 5675]() [
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
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